The Brentford Blueprint: A Club That Thinks Ahead
Brentford FC has built a reputation as one of football’s most forward-thinking clubs. Whether it’s selling key players and seamlessly replacing them or pioneering tactical innovations, the Bees have consistently stayed ahead of the curve.
Their latest decision—promoting set-piece coach Keith Andrews to head coach—might seem unconventional, but for Brentford, it’s just another calculated step in their long-term strategy. Unlike traditional clubs that scramble for big-name replacements, Brentford trusts its internal structure.

Why Keith Andrews? The Set-Piece Revolution
Andrews’ promotion isn’t as surprising as it seems. Brentford has been a trailblazer in set-piece innovation, and Andrews has been at the heart of it.
- Kick-Off Mastery: Last season, Brentford scored from kick-offs in four consecutive Premier League games—a league first.
- Throw-In Dominance: They netted six goals from long throw-ins, while the rest of the Premier League combined managed just two.
- Marginal Gains: Under Andrews, Brentford maximized every dead-ball situation, turning set-pieces into a consistent weapon.
Former Brentford set-piece analyst Marc Orti Esteban told Linebet:
“Brentford were the first club truly invested in set-pieces. They started hiring specialists when nobody else did. That’s why their coaches are now in demand across Europe.”
Nicolas Jover, a Brentford export, is now revolutionizing Arsenal’s set-pieces.
The Brentford Coaching Factory
Brentford’s set-piece expertise has become a goldmine for top clubs:
- Gianni Vio (Leeds → Tottenham → USA national team)
- Nicolas Jover (Brentford → Man City → Arsenal)
- Bernardo Cueva (Brentford → Chelsea)
Andrews’ appointment follows Brentford’s tradition of internal promotions. Thomas Frank himself was an in-house hire, and the club’s last five promotion-winning managers were all promoted from within.
The Risk vs. Reward Debate
Critics argue Andrews lacks managerial experience, but Brentford’s director of football, Phil Giles, counters:
“Real Madrid would do well in the Premier League without prior experience—why can’t a coach?”
With key players like Bryan Mbeumo and Christian Nørgaard potentially leaving, Brentford faces a transitional phase. Yet, owner Matthew Benham’s data-driven approach has rarely failed.

Final Verdict: Trust the Brentford Model
While Andrews’ appointment is a gamble, Brentford’s track record suggests they know what they’re doing. For Linebet readers, this move is another example of how innovation and trust in internal systems can defy conventional wisdom.
Will Andrews succeed? Only time will tell, but if history is any indicator, betting against Brentford is a mistake.
What do you think of Brentford’s bold move? Share your thoughts below!
